Monday, January 22

Media Filter

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Grim, the side effect of media attention. Except for some book publishers, folks who do media productions and journalism know that their audiences have limited attention spans. Science tell us that attention cannot be easily held beyond 90 minutes. Which means any reporting has to fully make its point within that limit. Thanks to Sesame Street indoctrination, a great percentage of today's adults expect to get a media payoff in far less time, maybe every twently seven to thirty eight seconds.
And yet television, newspapers, and magazines attempt to do "in depth" reporting on things as complex as race relations, deism, plastic surgery, sex. gender preference, climate, international currency exchange, parenting, education and every other nodule of glue that holds a culture together. From that stream of noise, people have to figure out what the rule books are, and what they say. It's the written or unwritten rule books which keep us together and progressing toward civilized goals.
The media filter then, determines whether a culture holds intact, or breaks apart.

1 comment:

vizcha said...

thx for posting