Uganda: Highway Takeaway

In the 14^th century

“To advertise”…

Meant to reflect or think- 

Upon something.

Now there’s reality

And advertising’s

Representation

Of it.

But on a Sunday morning along the road to Mbarrara, Uganda, this advertising once again made me think upon the tradition versus modernism of this couple as a Highway Takeaway….

Last August 19^th, my Canon 7D was a time machine as I cranked the 17-85mm zoom wide to imagine this moment coated in the ancient palette of Kodachrome II slide film - the brand that ruled  from the 1940s through the 60s.

Anyone remember how it rendered stark, narrow-range color, through a grainy veil? Yeah… So, after tweaking the dynamic range in PS4 I poured K-II all over this image with Alien Skin’s magical Exposure 6 to return to the faded-memory hues of the early part of the last century - the place where Uganda’s hopes seem stuck.

Or wait… maybe that is a time before chrome at all?