Don't Drink And Thrive

Wall • W. Chestnut & N. Queen St. • Lancaster, Pa

This board is gone now. I don't mean the ad, I mean the board, the installation... The whatever-you-call-it that holds the message. Which doesn't surprise me since this is like an alley and the traffic on the street to the left up there is one way... Toward the camera! Meaning that city traffic would see it only in rear view mirrors... So... Backward. And there are no lights on the thing. 

Why would anyone have spent the money to erect it? Why would anyone purchase its space? What goes through the minds of people who make decisions to spend money? Since this is a marketing decision, perhaps they advertisers were merely told that they were getting space on a board in the very heart of Lancaster's downtown? Maybe that's the way the owners promoted this thing? 

But if you'd rented its space, then later tried to find it from your car, well, do 'de expression, PizzedOff spring to mind? A friend of mine recently bought that building and he's turning it into a posh series of down-town condos. I wonder if he has plans to paint this wall? But then again, like that billboard, I'm not sure anyone will care. You?