Now this entire scene could have been cut from the early Depression years intact. There's virtually nothing in it... except for some parked cars there on the right, and that air conditioner in the upper window that would not have found its way into a Daschell Hammit hard-boiled detective mystery, right? But that lighting .... AAARGH! And the busyness of the scene... no focal point. Well, here's a job for AlienSkin's SnapArt filter that allows the photographer powerful control over any number of media options. I tried a number and frankly, liked a bunch. Still, I wanted the viewer to feel the 30s AND the heat of the day at a time before air conditioning offset summer's worst bite.
Moreover, I wanted the feeling of a street sketch. You know, when an artist grabs at his hip-pocket notebook and scribbles out a scene with fast strokes revealing no more than the essential feeling of the moment. Of course I cropped it tight to cement attention upon the twin objects of imagination... the car and those signs... Here's the result...
Given my objectives, the filter let me nail it. Oh, of course I later added in the sepia tone and worked particularly hard on the signage to erase all ambiguity about their promises. I finished the work with a frame and a vignette to create a nostalgic light-box of depth. Whuddaya think?